Engagement Rate Calculator
Calculate social media engagement rate for Instagram, TikTok, YouTube, Twitter, Facebook, and LinkedIn. Benchmark against industry averages.
Average over multiple posts for better accuracy
Engagement Rate
4.30%
Total Engagements
1,075
per 1 post
By Followers
4.30%
vs 25,000 followers
Engagement vs Good Benchmark (5%)
0%
Good: 5%
15%+
Instagram Benchmarks (2024)
| Account Tier | Good ER Range | Your Status |
|---|---|---|
| Nano (1K–10K) | 5–10% | Need 0.70% more |
| Micro (10K–100K) | 3–6% | ✓ Above benchmark |
| Macro (100K–1M) | 1–3% | ✓ Above benchmark |
| Mega (1M+) | 0.5–1.5% | ✓ Above benchmark |
Engagement Rate Calculator — Instagram, TikTok, YouTube & More
Engagement rate measures how actively your audience interacts with your content. Formula: ER = (Likes + Comments + Shares + Saves) / Followers × 100. A high engagement rate signals to algorithms that your content resonates, leading to organic reach boosts. Industry benchmarks (2024): Instagram nano-influencers (1K–10K followers) average 5–10%, dropping to 1–3% for macro accounts (100K–1M). TikTok has significantly higher engagement at 4–18%. YouTube engagement by views typically sits at 3–6%. Brands typically prefer micro-influencers (10K–100K) for their superior engagement rates vs mega-influencers with millions of followers.