UTM Builder

Easily build campaign URLs with UTM parameters to track the performance of your custom marketing campaigns in Google Analytics 4.

Parameters

Website URL *

The full website URL (e.g. https://www.example.com)

Campaign Source *

The referrer: (e.g. google, newsletter)

utm_source

Campaign Medium *

Marketing medium: (e.g. cpc, banner, email)

utm_medium

CPC

Social

Referral

Campaign Name *

Product, promo code, or slogan (e.g. spring_sale)

utm_campaign

Campaign Term

Identify the paid keywords

utm_term

Campaign Content

Use to differentiate ads

utm_content

Generated URL

Fill in the fields to generate a URL...

What are UTM Parameters?

UTM (Urchin Tracking Module) parameters are tags you add to the end of a URL. When someone clicks on a URL with UTM tags, those tags are sent back to Google Analytics for tracking.

Best Practices

Consistency is Key: Use lowercase for all parameters. utm_source=Google is different from utm_source=google.

Keep it Short: Avoid duplicating information. If the source is 'twitter', the medium 'social' is implied but still good to include for filtering.